TikToks, Teardowns and Total Sell-Outs: A Week in the STYLEDas Studio
By STYLEDas
Well… we knew it was going to be a big week. We just didn’t know we’d need to haul hundreds of boxes up flights of stairs in near-tropical heat with nothing but oat milk iced lattes and adrenaline holding us together. Let’s just say: the STYLEDas studio is thriving, surviving, and slightly sweaty, but buzzing from head to toe.
Because YOU LOT sold us out in two hours.
Bedding? Gone. Fast. We blinked, and your orders flew out faster than we could refresh Shopify. It was the wildest kind of thrill, made even better by the DMs, tags, and absolute scenes in our inboxes as your orders landed. You backed us, hyped us, and basically confirmed that cozy styling with personality is what your homes have been craving.
We’ll never get over it. (But we will restock — more on that below.)
TikToks, trip hazards & to-do lists
Behind the scenes? Controlled chaos. Think: half-unpacked boxes doubling as camera tripods, one of us using our phone torch taped to a mug for extra lighting, and the other getting teary over a well-placed cushion. All in the name of content.
We filmed TikToks in between customer emails, shot new styling sets mid-meltdown (ours, not the products), and trialled some sassy new social media moves.
Spoiler alert: we’re evolving the way we show up. Think: more you, more us, more ✨ story ✨. Less polished perfection, more real talk and real rooms.
Research mode: activated
We also sat down (read: flopped, dramatically) to run some big customer insight sessions. You told us what you want to see next, and you did not hold back. In the best way.
From styling bundles to new colourways to wild-card product ideas we hadn’t even thought of yet, your feedback has lit a fire under us. Our next product drops are already taking shape, and trust us, it’s going to feel as good as it looks.
What’s next?
We’ve got new stock en route (and stronger arms after the last delivery run), fresh content dropping this week, and some big energy bubbling away for what’s coming later this summer. If bedding was just the beginning… you can imagine the chaos we’re cooking up next.
So if you’ve been following along, cheering us on, or accidentally watching our TikToks over and over again, thank you! You’re our people, and we’re so glad you’re here for the ride.
Keep up with us over on TikTok
Until next Sunday, when hopefully we’ve stopped sweating, but probably not.
Love,
STYLEDas (aka your fave sleep-deprived besties with a ring light and a dream) XO