Sunday Round-Up | Behind-the-Scenes, Styling Chaos & a Side of Swifty

By STYLEDas

 

It’s Sunday. The coffee’s (finally) hot, the cushions are uneven again (how?), and we’ve officially survived another week in the wild world of STYLEDas. Here’s a peek behind the scenes, not just the styled shots, but the real-life stuff too. 

This week has been a mix of restocks, shoots, spontaneous business breakthroughs, and... a Taylor Swift party. Because, why not?

We've always said that this brand is about more than homeware. It's about how spaces feel, who you share them with, how you show up in them, and what soundtrack you styled them to. And this week, it was Taylor. Loud. Joyful. and slightly off-key.

Photo shoot reality check

Yes, we did a shoot this week. Yes, the final shots are chef’s kiss.

But also…

• We shot in a house with three half-drunk coffees in every room.
• Someone mistook the throw for their actual coat and nearly left in it, or so that was their excuse when we caught them.
• We spent 11 minutes adjusting a tray... No regrets.

This is the part you don’t see on the grid, the laughter, the mess, the magic. But honestly? That’s where the good stuff lives.

Shop the look Muted Matcha Hydrangeas & The Columnist

Restocks, returns & one sneaky new drop

Some of your favourite pieces came back this week (because apparently you all have amazing taste and sold them out faster than we expected). Thank you! Honestly. It means everything to us, which is why we wanted to give you a pay day weekend treat with our discount (still available until 11:59pm Sunday if you're quick).

Also… there’s one very quiet new arrival on the site. No announcement. No campaign. Just there. Waiting. Go find her.

Shop the look our Dora Collection

Trade shows & tiny wins

We hit the trade show circuit this week, which is equal parts inspiration and sore feet.

We left with:

• 74 blurry photos
• 3 new supplier relationships
• And one very chaotic Uber ride involving a cushion, a croissant and a questionable playlist

But most of all? We came back full of ideas. And full of that energy that reminds us why we started this in the first place.

Two Swifties, One iconic Era

I ended the week at a Taylor Swift birthday party with my niece Amelia. The theme... "dress to impress" so naturally, we showed up as TayTay herself. We both had the exact same idea: full 22-era energy, heart sunglasses, red lipstick, graphic tees and all. It was iconic. Amelia absolutely owned it (I was just her backup dancer, let's be real), and there's something pretty special about bonding over glitter and girl power.

Community = everything

Every DM. Every early order. Every “just found you on Instagram and obsessed” message, it all fuels THIS.

This isn’t just a shop. It’s a space we’re building for people who get it, who care about their corners, who love a tray moment, and who find joy in the details. You’re our people.

We’re learning as we go. Styling as we grow. Laughing through the chaos.

And we’re so, so glad you’re here.

 

Ending on a note (or bridge):

If there's one thing we took from this week, beyond the re-stocking, strategy and supplier scouting - it's this:

Whether you are styling a space, starting a business, or just dancing around the kitchen in the refrigerator light, you're allowed to make it joyful.

We're building this brand with intention, but also with glitter, group chats, and moments that feel like friendship. Here's to more bundles, bold ideas and unexpected Taylor Swift karaoke moments along the way.

Until next week my fellow cushion straighteners, tray stylists, and quiet luxury lovers: we see you. We love you. Thanks for being in this with us.

 

LOVE

STYLEDas XO